Vape Mail Ban

Congress’s 2021 Omnibus Bill Amends PACT Act to Enforce Vape Mail Ban

February 11, 2021

In case you missed it, the FY 2021 Omnibus Appropriations Bill, also simply referred to as the appropriations or spending bill, passed by Congress in December contained an unwanted gift for the vaping industry: an amendment to the PACT Act of 2009 to include a vape mail ban. 

So what exactly is the PACT Act and how exactly will the amendment affect vapers? Let us break it down for you, piece by piece – warning: you might want to grab your vape and some coffee or even an alcoholic beverage for this one 😜

No Vape Mail for You! How Congress Passed a Vape Mail Ban

On December 21, 2020, the members of Congress were given a couple of hours to study the FY 2021 Omnibus Appropriations Bill before making a vote to pass the legislation in order to avoid a government shutdown. This omnibus bill, of course, contained the much anticipated COVID-19 relief package that lawmakers had been tossing around for months. However, also buried in the 5,593-page legislation was an amendment to the PACT Act which places restrictions on mail order tobacco products.

Omni-What? Omnibus Bills Explained

Omnibus Bills Explained
Before we dig into the PACT Act, let’s talk about what an omnibus bill really is…

The latin word “omnibus” is roughly translated to mean “for all” and carries two definitions as an adjective:

  1. of, relating to, or providing for many things at once
  2. containing or including many items

The legislative process for omnibus bills is similar to standard bills: they are submitted as formal proposals containing statutes or other measures to be considered by the legislative assembly before being signed into law by the president. The difference is that an omnibus bill contains multiple pieces of legislation within a single document to be voted on all at once, rather than separately, which increases the chances of passing controversial or sometimes even “dead” legislation. Simply put, omnibus bills may provide an avenue for lawmakers to pass controversial provisions by wrapping them into packages that “everybody wants”. 

Often referred to as “Big Ugly” bills, omnibus bills have been controversial since their inception due to both their large size and scope, as well as limited opportunities for debate and scrutiny. They’re also used to “veto-proof” certain pieces of legislation that may have otherwise been expected to be vetoed by the president if submitted for signature alone.

Take the latest omnibus spending bill, for example: the bill contained 5,593 pages of legislation that members of Congress had to vote on after being given just a few hours to read through and understand before making the vote. This means many most likely voted to pass measures they would have otherwise voted against had they had the time to study the bill in detail.

So What Exactly is an Omnibus Appropriations Bill?

An omnibus appropriations bill wraps smaller appropriations bills into one large, single bill to be voted on at once, rather than separately. A standard appropriations bill is legislation that Congress must pass each year to authorize funding for government spending for the fiscal year. 

According to, there are 13 different appropriations bills that Congress must pass each year to fund the federal government and avoid a government shutdown. If Congress cannot produce the separate bills in a timely fashion, they are then rolled into the omnibus appropriations bill to be voted on all at once.

So, What is the PACT Act?

Not to be confused with the PACT Act of 2019, otherwise known as the Preventing Animal Cruelty and Tortue Act, the Prevent All Cigarette Trafficking Act is an amendment passed in 2009 that requires online and other remote sellers of tobacco products to comply with the same laws that apply to local tobacco retailers under the Jenkins Act

The PACT Act also made other revisions to the Jenkins Act, including prohibiting the use of the U.S. Postal Service to deliver tobacco products, except under narrowly-defined circumstances, and implementing package labeling and weight requirements, as well as age-verification requirements.

So, What is the Jenkin’s Act?

Passed in 1949, the Jenkin’s Act is a federal law that places restrictions on the delivery sales of cigarettes in an effort to reduce tax evasion from mail order cigarette sales. The act requires tobacco retailers, and anyone selling and shipping cigarettes, to a buyer across state lines to report the sale to the buyer’s state tobacco tax administrator on the 10th day of each calendar month, unless shipping to a licensed distributor. This report must include the names and addresses of the tobacco product recipients and the brand and quantity of the tobacco products purchased.

What’s the Purpose of the PACT Act?

Simply put, and pretty much stated in the act itself, the PACT Act is a way for state and local governments collecting sin taxes on tobacco products to ensure they get their cut. Of course, they didn’t quite put it that way, but here’s the exact language from the act:

SECTION 1. SHORT TITLE; FINDINGS; PURPOSES.(a) SHORT TITLE. — This Act may be cited as the ‘‘Prevent All Cigarette Trafficking Act of 2009’’ or ‘‘PACT Act’’.

(b) FINDINGS. — Congress finds that —

(1) the sale of illegal cigarettes and smokeless tobacco products significantly reduces Federal, State, and local government revenues, with Internet sales alone accounting for billions of dollars of lost Federal, State, and local tobacco tax revenue each year; 

(2) Hezbollah, Hamas, al Qaeda, and other terrorist organizations have profited from trafficking in illegal cigarettes or counterfeit cigarette tax stamps; 

(3) terrorist involvement in illicit cigarette trafficking will continue to grow because of the large profits such organizations can earn; 

(4) the sale of illegal cigarettes and smokeless tobacco over the Internet, and through mail, fax, or phone orders, makes it cheaper and easier for children to obtain tobacco products; 

(5) the majority of Internet and other remote sales of cigarettes and smokeless tobacco are being made without adequate precautions to protect against sales to children, without the payment of applicable taxes, and without complying with the nominal registration and reporting requirements in existing Federal law; 

(6) unfair competition from illegal sales of cigarettes and smokeless tobacco is taking billions of dollars of sales away from law-abiding retailers throughout the United States; 

(7) with rising State and local tobacco tax rates, the incentives for the illegal sale of cigarettes and smokeless tobacco have increased;

(8) the number of active tobacco investigations being conducted by the Bureau of Alcohol, Tobacco, Firearms, and Explosives rose to 452 in 2005; 

(9) the number of Internet vendors in the United States and in foreign countries that sell cigarettes and smokeless tobacco to buyers in the United States increased from only about 40 in 2000 to more than 500 in 2005; and 

(10) the intrastate sale of illegal cigarettes and smokeless tobacco over the Internet has a substantial effect on interstate commerce. 

(c) PURPOSES. — It is the purpose of this Act to —

(1) require Internet and other remote sellers of cigarettes and smokeless tobacco to comply with the same laws that apply to law-abiding tobacco retailers; 

(2) create strong disincentives to illegal smuggling of tobacco products; 

(3) provide government enforcement officials with more effective enforcement tools to combat tobacco smuggling; 

(4) make it more difficult for cigarette and smokeless tobacco traffickers to engage in and profit from their illegal activities; 

(5) increase collections of Federal, State, and local excise taxes on cigarettes and smokeless tobacco; and 

(6) prevent and reduce youth access to inexpensive cigarettes and smokeless tobacco through illegal Internet or contraband sales. 

Notice how loss of government revenue is number one out of the ten findings listed by Congress to warrant the passing of the act, yet the bill was still passed under the guise of “protecting the children” from the “youth vaping epidemic” – an epidemic that many argue doesn’t even exist. 

The Problem With the “Youth Vaping Epidemic”

youth vaping

The majority of youth vaping surveys done over the years have categorized youth who vaped only once in the last 30 days as regular vapers. These statistics are lumped in with the youth vaping rates to help make the case for the “youth vaping epidemic”. But, according to a recent study led by researchers at NYU School of Global Public Health, “most young people do not vape, and even fewer vape regularly.” 

The study, which analyzed the 2018 National Youth Tobacco Survey in which more than 20,000 middle and high school students were asked about their use of various tobacco and vaping products in the past 30 days, found that “80 percent of youth do not use any tobacco and over 86 percent don’t vape – and among the minority who do vape, most are not regular users.” 

The study also revealed that most youth who are vaping are also current or former smokers, which led to another critical finding: the sharp decline in youth smoking rates coincides with the increase in vaping rates. In other words, the majority of youth who do use electronic cigarettes are vaping for the same reason adults are: to avoid smoking tobacco cigarettes.

The implications of the study stress “the importance of including the full context use patterns” and concluded that “reporting youth vaping data with frequency and tobacco product co-use will give public health decision-makers the best possible information to protect public health”. Nonetheless, lawmakers still believe there’s a “youth vaping epidemic” and that online sales and vape mail are the problem. 

Here at White Cloud, not only do we use a sophisticated age verification system to ensure our products don’t reach the hands of youth, our most recent customer survey confirmed what we’ve known for years: White Cloud products do not appeal to youth and mostly attract older adults in search of a smoking alternative. In fact, the majority of White Cloud customers are former smokers aged 55 and up. 

Still, it’s no surprise that lawmakers continue to use “protecting the children” to pass their anti-vaping legislation, because of course they’re not going to admit it’s more about the money. The decline in smoking rates actually poses a bit of a financial issue for the 46 states that have been relying on tobacco revenue since the Tobacco Master Settlement of 1998. 

Wait, What’s the Tobacco Master Settlement?

Tobacco Master Settlement

The Tobacco Master Settlement, also referred to as the Master Settlement Agreement (MSA) of 1998, is the largest civil litigation settlement in U.S. history, which involved 46 state attorney generals, five U.S. territories, the District of Columbia and, of course, Big Tobacco. 

Under the MSA, states would receive $206 billion to be paid out by the involved tobacco manufacturers over 25 years from 2000 to 2025, with those participating manufacturers required to make annual payments based on their shares of national cigarette sales and shipments. 

The funds were meant to cover the costs of smoking-related illnesses and deaths, as well as for providing funding for anti-smoking campaigns, smoking cessation programs and cancer research. Of course, the involved states haven’t exactly been living up to their end of the bargain. In fact, nearly all of them have been diverting that money into their general funding while leaving smoking cessation programs neglected and underfunded, according to a report released on the 20th anniversary of the settlement.

So, rather than allocating the funds to their intended purposes, which could have also included research into the use of electronic cigarettes for smoking cessation, states have been using the funds for anything but that. For example, North Carolina, the epicenter of tobacco production in the U.S., put 75% of its settlement funding right back into tobacco production in 2018.

With smoking rates hitting all-time lows since the rise of vaping, this could mean less funding for the states as the required payments are based on tobacco shares and sales.

So How Does the PACT Act Affect the Vaping Industry?

With the passing of the FY Omnibus Appropriations Bill in December 2020, the PACT Act of 2009 was amended to include a bill called the Preventing Online Sales of E-Cigarettes to Children Act (POSECA) which applies the “requirements relating to the delivery sales of cigarettes to the delivery sales of electronic nicotine delivery systems, and for other purposes.”

With the amendment to the PACT Act, online vape companies are prohibited from shipping vaping products via the United States Postal Service (USPS), unless the recipient is a licensed distributor. It’s also important to note that the language in POSECA states that these rules apply to “any electronic device that, through an aerosolized solution, delivers nicotine, flavor, or any other substance to the user inhaling from the device” and “any component, liquid, part, or accessory of a device…without regard to whether the component, liquid, part, or accessory is sold separately from the device.”

So what does this mean, exactly? This article from offers one of the best interpretations:

“In other words, every product related to vaping, whether of nicotine, THC, CBD, lavender, or anything else, will now be subject to the Jenkins Act’s burdensome requirements. According to Feinstein, a bottle of e-liquid is a cigarette; so is a bottle of herbal essential oil if you plan to vape it. A coil or pod cartridge for a nicotine vaporizer is now also a cigarette; so is a vaporizer designed for THC or CBD oil.”

How and Why Was the PACT Act Amended to Include Vapor Products?

Lawmakers had actually been trying to amend the PACT Act to include vapor products for quite a while. It was first introduced to the House in 2015 by Rep. Rosa DeLauro (D-CT3) as the “Stop Tobacco Sales to Youth Act of 2015” but didn’t receive a vote and died in Congress. The bill was introduced to the House by Rep. DeLauro again in 2018, but again did not receive a vote and died in Congress.

In April 2019, a similar bill, known as the Preventing Online Sales of E-Cigarettes to Children Act, was introduced to the Senate as bill number S. 1253 by Sen. Dianne Feinstein (D-CA). A few months later, it was introduced to the House, yet again, by Rep. Rosa DeLauro as bill number H.R. 3942. This time it did pass the House (on October 28, 2019), but was never passed by the Senate, while the Senate version passed the Senate (on July 2, 2020) but never passed the House.

Confused yet? Why didn’t the Senate version pass the House? Good question. The House was set to vote in July, but instead the bill was held at the desk. In legislative terms, “held at the desk” is explained as:

“A maneuver reserving the right of action on a measure to the full Chamber, rather than to a committee. A bill held at the desk is available for immediate consideration. Since it is not referred to a committee, the bill has no hearings or committee reports accompanying it from that Chamber. A bill passed by one Chamber and referred to the second Chamber often is held at the desk in the second Chamber, particularly when the second Chamber already is working on similar legislation.”

So, what about the version of the bill that passed the House but not the Senate? Another good question, but again, we can’t find a good answer. The latest action on the bill simply states it was received in the Senate.

Either way, both bills had received bipartisan support, with the House version gaining eight Republican and five Democratic cosponsors, and the Senate version gaining eight Democrats and six Republicans, so perhaps this is why they decided to roll it into the annual spending bill.

How Will the PACT Act Affect Vapers?

How Will the PACT Act Affect Vapers

If you’re a vaper, you may be wondering how this will affect you personally. In a nutshell, the amendment to the PACT Act basically treats electronic cigarettes like tobacco cigarettes, despite the lack of actual tobacco. So, if you’re a former smoker, as most vapers are, then you know it’s illegal to send and receive tobacco products in the mail (except for cigars, because that makes total sense). Well, now it will also be illegal to send and receive vaping products in the mail. 

This means that once the amendment to the PACT Act takes effect, you’ll no longer be able to order your vapor products online and have them mailed to your door, mailbox, or even your P.O. Box. Instead, you would be forced to choose another available carrier that offers a “ signature required upon delivery” service, which also requires additional shipping fees. This, of course, would require you to be physically present at the delivery address at the time of delivery to sign for your package – that is if other carriers offering the signature required service continue delivering vapor products. 

Unfortunately, other available carriers have decided to follow suit. After hearing several rumors that UPS will no longer be shipping vaping products, the UPS website has been updated to include this statement:

“Effective April 5, 2021, UPS will prohibit the shipment of all Vaping Products throughout its domestic network including import and export and including but not limited to e-cigarette devices and e-liquids or gels, regardless of nicotine content. “Vaping Product” means any product intended for human consumption by inhalation that relies on vaporization or aerosolization, including but not limited to e-liquid, electronic cigarettes, electronic cigars, electronic cigarillos, electronic pipes, electronic vaping product delivery pens, hookah pens, and any other similar devices that rely on vaporization or aerosolization.”

And UPS is not the only carrier following suit – according to Vaping360, FedEx will also be prohibiting the shipment of vapor products as of March 1, 2021. This essentially means that vapers who rely on purchasing their products online will have to find them elsewhere, like local vape shops and convenience stores. And for those who live in rural areas, this means making the trek to a local vape shop or convenience store (and paying much higher prices), or simply going back to tobacco cigarettes since they’ll be more readily available.

When Does the PACT Act Officially Go Into Effect

The new law is set to take effect on March 27, 2021, which is the deadline for vape companies to register with the ATF and state tax administrators, while USPS has until April 26, 2021, to come up with its own regulations for enforcing the vape mail ban.

The Best CBD Vape Juice Has Landed at White Cloud

The Best CBD Vape Juice Has Landed at White Cloud

November 25, 2020

That’s right – White Cloud is now delivering the best CBD vape juice, plus tasty edibles and tinctures, fast-absorbing pills and even CBD for pets! With over a decade’s worth of experience in providing top-quality nicotine alternatives, exceptional customer service and a wealth of consumer education, it made perfect sense for White Cloud to enter the world of CBD.

Introducing White Cloud Naturals CBD Vapes & More

At White Cloud, we’re known for offering the best nicotine vapes and exceptional customer service, and are ready to deliver the same level of quality and service with White Cloud Naturals CBD vape juice, gummies, tinctures, softgels, topicals and dog treats!

white cloud naturals products

Sure, you can find CBD products just about anywhere these days, from right here on the Internet to the gas station down the street, but not all are made with the best ingredients (or intentions). As a matter of fact, some of the available CBD products out there actually contain very little CBD, or are even completely fake – especially products found on sites like Amazon, which is now known for being loaded with counterfeit CBD products.

Another issue with the vast variety of CBD products available today is they’ve emerged in a somewhat unregulated industry, much like the vaping industry. This not only leaves plenty of room for fake CBD products, but also room for products made with dangerous ingredients. For example, the use of Vitamin E as a carrier oil in vaping products has been linked back to the mysterious lung illness of 2019, now known as EVALI for e-cigarette or vaping product use-associated lung injury.

With White Cloud Naturals, we’ve made delivering top-quality products, exceptional customer service and consumer education our top priorities so you can rest assured you’re buying the best CBD vape juice, and more. Formulated with phytocannabinoid-rich hemp extract and only the best ingredients, all White Cloud Naturals CBD products are made in the USA and tested by third-party labs for potency and contamination to ensure the highest quality is delivered in every batch.

Now, if you’re not quite sure what CBD is, where it comes from or how it’s used, then read on for a little CBD 101

What Exactly is CBD and Where Does it Come From?

Short for cannabidiol, CBD has become the star of a booming industry over the last few years, however, many are still confused by what it is, where it comes from and how it’s used. Just like it’s well-known cousin  tetrahydrocannabinol (or THC), CBD is one of the many active compounds found in the cannabis plant. 

While THC is well-known for its intoxicating “high” effect, CBD is known for producing a calming effect, or even no psychological effect at all. While most associate this intoxicating effect with cannabis in general, there are actually two types of plants that produce both THC and CBD: hemp and marijuana. 

Primarily grown for their fibers and seeds, hemp plants are classified as containing no more than 0.3 percent THC. while marijuana plants are classified as containing more than 0.3 percent of the psychoactive compound. So how do we know how THC and CBD react differently with the body? Science, of course! 

CBD and the Human Body

How Does CBD Interact With the Human Body?

Also known as phytocannabinoids and often symply referred to as cannabinoids, CBD and its fellow active compounds interact with a physiological system found in humans and other living systems. This system is believed to play an important role in both establishing and maintaining human health, but it’s not exactly a system we all learned about in biology class.

In the 1980s, a couple of scientists conducting a government-funded study to prove the harmful effects of cannabis actually ended up making a significant discovery about the human body: our brains actually come equipped with receptors that interact with the cannabinoids of the cannabis plant. 

A couple of years later, another team of researchers were mapping out the DNA sequence of these cannabinoid receptor sites when they discovered that the body actually produces its own cannabinoids. Termed  “endocannabinoids” for cannabinoids “within”, these small molecules are part of that physiological system mentioned earlier. That system is the endocannabinoid system (ECS)

What is the Role of CBD in the Endocannabinoid System?

endocannabinoid system receptors

From what the science has told us thus far, the ECS is made up of three key components that all work together to help establish and maintain health: cannabinoid receptors (CB receptors), endocannabinoids (eCBs) and metabolic enzymes. 

The CB receptors sit on the surface of cells and “listen” to their surroundings to transmit information about the body’s changing conditions so they can activate the appropriate cellular response. So far, researchers have been able to identify two main cannabinoid receptors, simply named cannabinoid receptor 1 (CB1) which helps maintain a healthy functioning brain, and cannabinoid receptor 2 (CB2) which helps regulate inflammation and the body’s immune response. 

The eCBs are small molecules produced throughout the body that basically serve as the messengers to the ECS, activating cannabinoid receptors when needed. The role of the metabolic enzymes is to both synthesize the eCBs when needed and break them down once they’ve served their purpose.

When it comes to how CBD interacts with the ECS, it basically serves as the hall monitor, directing the other cannabinoids to where they need to be. Rather than binding to CB receptors like THC and other cannabinoids, CBD is believed to either block or limit the absorption of other cannabinoids to enhance the body’s ability to produce and absorb its own cannabinoids. 

For example, prescription drugs used to treat mental ailments such as schizophrenia, Parkinson’s and depression are formulated with chemicals that bind to dopamine D2 receptors (D2R) to help alleviate symptoms, and CBD has been shown to assist in the binding process. Although more research is needed, CBD is also showing promise in offering a range of therapeutic benefits.

Are There Different Types of CBD?

full spectrum CBD
broad spectrum CBD
CBD isolate

If you’ve already explored the world of CBD, you may have noticed there are a few different types to choose from: full-spectrum, broad-spectrum and isolate. As implied, isolate refers to CBD that has been extracted and completely isolated from the other active compounds of the cannabis plant and is considered the purest form of CBD (around 99.9 percent, to be exact). 

The term “full-spectrum” refers to CBD extract that contains all naturally-occurring phytocannabinoids of the cannabis plant, including trace levels of THC. When used together, these compounds are believed to produce what researchers have termed “the entourage effect”, which simply refers to the effectiveness of the cannabinoids working together. Although the levels of THC in full spectrum CBD oils and extracts are considered negligible, they can still result in a false positive drug test.

Just like full-spectrum, broad-spectrum CBD also contains all of the naturally occurring phytocannabinoids of the cannabis plant, however, all traces of THC have been completely removed. The remaining phytocannabinoids are also believed to produce the entourage effect, just without the THC and false positive drug test.

How is CBD Regulated?

Much like nicotine and tobacco, CBD’s association with cannabis comes with some negative views and confusing politics. When it comes to current regulations, CBD still falls under a grey area, despite its newly legal status under the Farm Bill of 2018 which removed hemp and other derivatives of cannabis from the definition of marijuana in the Controlled Substances Act (CSA), granted they contain no more than 0.3% THC.

With the passing of the 2018 Farm Bill, the FDA’s authority over hemp and cannabis was also preserved, which means CBD retailers are prohibited from marketing their products for therapeutic purposes without FDA approval. Sounds a lot like the vaping industry and the FDA’s infamous premarket tobacco applications (PMTAs), doesn’t it? But don’t worry White Cloud customers, our PMTA was submitted on time and has already been accepted – and you can read all about that interesting experience here.

Although it’s been a slow start, the FDA has actually approved one CBD-infused product for therapeutic purposes. Since its approval in 2018, Epidiolex has been used to treat seizures associated with two rare forms of severe epilepsy in patients two years of age and older, and has been further approved for treatment of seizures associated with tuberous sclerosis complex (TSC). 

Although regulations are inevitable and needed to ensure safe use, there are plenty of ways to explore the world of CBD – and you’ll find only the best at White Cloud Naturals

Explore the Benefits of CBD With White Cloud Naturals

From full-spectrum vape juice to broad-spectrum edibles, pills, tinctures, topicals, and even treats for pets, you’ll find only the best CBD at White Cloud Naturals.

white cloud naturals juice

Full-Spectrum CBD Vape Juice

Explore the benefits of full-spectrum CBD delivered in the form of smooth, flavorful vapor with White Cloud Naturals CBD Vape Juice. Available in two all-natural flavors, this smooth, yet potent vape juice is packed with 1000mg of full-spectrum CBD and is tested for Vitamin E and contaminants to ensure safe vaping. Pair it with your favorite White Cloud batteries and tanks! 

Broad Spectrum CBD Edibles and Ingestibles

From flavorful gummies and tinctures to fast-absorbing softgels, White Cloud Naturals offers the best in broad-spectrum CBD edibles and ingestibles.

white cloud naturals gummies

CBD Gummies

Made with clean, vegan-friendly ingredients to deliver 10mg of broad-spectrum CBD in a conveniently tasty treat, White Cloud Naturals Gummies come in a BPA-free container with 30 servings of 100% gluten/THC-free treats.

white cloud naturals tinctures

CBD Tinctures

One of the most effective ways to take CBD, White Cloud Naturals Tinctures are formulated with 100% THC-free phytocannabinoid-rich hemp extract and organic essential oils to deliver a tasty dose of broad-spectrum CBD in every drop.

white cloud naturals softgels

CBD Softgels

Specially formulated to deliver fast and effective results, White Cloud Naturals Broad Spectrum CBD Softgels are made using nanoemulsion technology to transform our phytocannabinoid-rich hemp extract into a quick-absorbing and easy-to-swallow softgel.

white cloud naturals salve

Broad Spectrum CBD Salve

Formulated with phytocannabinoid-rich hemp oil, organic beeswax, and lavender and eucalyptus essential oils, White Cloud Naturals Broad Spectrum CBD Salve can be used as often as needed to help sooth the body and calm the mind.

white cloud naturals chews

CBD for Pets

Treat your four-legged friends to the benefits of broad-spectrum CBD with White Cloud Naturals for pets! Formulated with THC-free phytocannabinoid-rich hemp oil and clean ingredients, we deliver only the best CBD for your furbabies, like these dog-approved treats made with water-soluble CBD powder for easy digestion and quick absorption.

If you’d like to take a deeper dive into the world of CBD, then grab your favorite White Cloud vape and head on over to the White Cloud Naturals Blog for more CBD 101!


White Cloud’s Experience With FDA’s PMTAs

October 9, 2020

It’s been a month since the vaping industry was in a scramble to finalize and submit the required premarket tobacco applications (PMTAs) by the FDA’s September 9th deadline – and we’ve got to tell you, it has taken our small PMTA team here at White Cloud just about that long to recover.

Hours upon hours, months upon months, and even years upon years have been spent just trying to understand the FDA’s vaping regulations so we could put together what turned out to be 15,000+ pages explaining why White Cloud should be here to stay.

Holy FDA PMTA, We Did It!

Before we get into all of the fun we had putting together our PMTA (yes, that might be a hint of sarcasm 😜 ), we really do want to recognize and sincerely thank our customers for being a HUGE help! We’ve spent the last 12 years sending out surveys and collecting testimonials, not only because we wanted to understand our customers’ needs and keep up with our commitment to offering quality products and the best customer service, but also because we never gave up hope that we could share them one day.

Since FDA regulations have prohibited us from publicly sharing your experiences with switching from smoking to vaping (as well as our own – remember that video we couldn’t share?), your survey responses and testimonials became the most important parts of our application (and our determination to Get. It. Done.)

So what was the PMTA process like for our small team? Well, grab your favorite White Cloud vape and get comfy because we’re about to share some of the hair-pulling, head-banging, face-palming, what-the-hell-does-the-fda-mean-by-this moments and how your survey responses and testimonials reminded us why it was all worth it.

“What the Hell Does This Even Mean?”

Oh that FDA PMTA guidance that burned into our computer screens…seriously, we can’t even tell you how long this document stayed open in our browsers, or how many times we asked ourselves and/or each other, “What the hell does this even mean?” Of course, we may have used different words…

But really, this wasn’t the first time we’ve been left scratching our heads. We’ve actually been trying to understand FDA regulations for years. Remember when we first heard about how the FDA intended to regulate e-cigs with its draft rule back in 2015? When we ended up hosting our E-Cigs DeMistified Webinar Series to seek answers from the

Or how about this episode of The Forecast when the FDA finally published its deeming regulations in 2016? As in all 499 pages worth that prompted us to seek more answers from experts and make them publicly available via our in-depth FDA PMTA Q&A Guide (still not as fun to read as it is to say).

So yeah, needless to say, the FDA’s PMTA guidance also required some guidance to understand the guidance… Nevertheless, we did the absolute best we could and are happy to share the most important highlights of our application.

Oh, That Integrated Summary

The only obvious thing about the FDA’s PMTA guidance is how much they seem to like summaries. So. Many. Summaries. There’s the recommended “well-structured summary” that goes on for pages in one section of the guidance, and the “integrated summary” described in just one line in another.

Then there’s the product description and manufacturing summary and the environmental impact summary. Oh, and let’s not forget about the “overviews” – there were at least three of those, too. Then we also had to play the guessing game of “which summary goes where” based on the FDA’s recommended table of contents that did not match the guidance.

But oh that integrated summary that threw our writer (yeah, what would be me) for a loop. Just this one line is all she (I) had to go by:

“Finally, we recommend that you provide an integrated summary discussing how permitting the marketing of the new tobacco product would be APPH from a toxicology perspective relative to any similar comparator tobacco products (when those products are used in the same manner, under similar conditions, and for the same duration and frequency).”

Errm…okay…well, after agonizing over this for much longer than it took to put together, here’s the introduction to the 30-page summary she (I) put together:

As recommended by the FDA’s industry guidance for premarket tobacco applications, this section contains an integrated summary discussing how permitting the marketing of the new tobacco product would be APPH from a toxicology perspective relative to any similar comparator tobacco products (when those products are used in the same manner, under similar circumstances, and for the same duration and frequency).

White Cloud recognizes tobacco cigarettes are a dangerous product. Smokers are far more likely than nonsmokers to be diagnosed with heart disease, lung cancer, chronic obstructive pulmonary disease (COPD) and other diseases (CDCTobaccoFree 2020). It is well known that the best way to avoid the harms of smoking is to never start, and for smokers, the best way to reduce the harms of smoking and the risk of tobacco-related disease is cessation. For decades, the goal of reducing the harm caused by smoking has therefore relied on preventing smoking initiation and promoting smoking cessation.

However, smoking is still addictive. While smoking cessation is one of the pillars of tobacco harm reduction, it has still proven difficult for many smokers. Although the prevalence of smoking in the United States (US) has been hitting all-time lows within the last decade, an estimated 34.2 million adults currently smoke cigarettes in the US (CDCTobaccoFree 2020). Cigarette smoking remains the leading cause of preventable disease in the US, accounting for more than 480,000 smoking-related deaths every year, with 41,000 resulting from secondhand smoke exposure alone and equating to about one in five deaths a year (1,300 per day). More than 16 million Americans live with a smoking-related disease, while smokers, on average, die 10 years earlier than nonsmokers.

Consequently, there is still an unmet need for alternative methods to reduce harm and smoking-related disease for Americans who continue to smoke. In an effort to accelerate the decline in smoking prevalence and smoking-related population harm, Tobacco Harm Reduction is increasingly recognized as a valuable and promising approach. Tobacco Harm Reduction is based on switching smokers to markedly less harmful tobacco and nicotine products, or MRTPs. Despite a lack of FDA-approval for smoking cessation, ENDs have played a very important role in the decline of smoking rates since being introduced to the US market more than a decade ago.

Although adult smoking rates have been at a steady decline over the last few decades due to tobacco harm control efforts, the youth smoking rate had hit an all-time high of 36.4% in 1997, which was even higher than the adult smoking rate at 24.7%. In 2007, right around the time ENDs emerged in the US, the adult smoking rate was around 19.8%, with youth smoking slightly higher at 20%. By 2017, both had significantly declined to 14% for adults and just 8.8% for youth (ALA Tobacco Trends Brief). Despite youth smoking rates falling by more than 50% between 2007 and 2017, this significant decline has been overshadowed by the rise in youth vaping.

Towards this end, White Cloud is seeking marketing orders for a range of its branded ENDs products that, based on consumer surveys and customer testimonials since its establishment in 2008, have not only been serving as effective alternatives to smoking, but are also appropriate for public health when considering the overwhelming amount of scientific evidence provided in this application.

Pretty compelling stuff for just an introduction, huh? And here’s the conclusion:

The evaluation of the effect of ENDS use on public health is not a simple matter. There are many categories of individuals to be considered, including former smokers who have converted to ENDs exclusively, ENDs users who have never smoked, those who have never used ENDS or smoked, those who are former ENDS users, current smokers and dual users, as well as youth who may begin the use of ENDS, youth who may use ENDS as a gateway to smoking, and nonusers exposed to second-hand aerosols. Whereas the use of ENDS is beneficial to adult smokers wanting to quit combustible cigarettes, the effect on youth must also be considered, as well as any toxic effects.

Upon review of the available evidence, if a considerable number of adult smokers could reduce or eliminate their consumption of combustible tobacco with the use of ENDS, the effect on public health and long term healthcare costs could be substantial. The benefits of switching to ENDS from combustible cigarettes include lower healthcare costs, lower costs of vaping as compared to smoking, economic productivity, illness reduction, and longer lifetimes. However, if underage youth begin using ENDS products or use them as a gateway to cigarette smoking, this would be an adverse effect. Taking a strong stance on prohibiting underage use of ENDS can help to alleviate this concern.

Regarding the ongoing “youth vaping epidemic”, there was an increase in the use of ENDS by youth in the last few years, but there has been a decline according to the most recent data. The use of combustible cigarettes is shrinking in both the youth and adult categories, and few adults begin using ENDS if they do not already smoke. Some studies have found that for both youth and young adults, ENDS use may increase the use of ever using combustible cigarettes; however, other studies found that the reverse is true – that e-cigarette use in youth is limited primarily to individuals who already smoke combustible cigarettes. The factors that increase the likelihood of youth to begin the use of ENDS are social environment, including the exposure to ENDS and ENDS advertisements, parent and peer use of tobacco products or ENDS, prior use of other tobacco products, perception of the harmfulness or addictiveness of ENDS, psychological aspects, and sociodemographic factors.

In terms of flavored e-liquids, evidence suggests they are beneficial to those smokers wishing to reduce or cease their use of combustible cigarettes (Bentley 2018). In fact, smokers who vaped flavored e-liquids were more likely to quit smoking than those who vaped tobacco flavors. Recent studies find that the use of ENDS increases the likelihood of smoking cessation and also the reduction of the number of cigarettes smoked per day (Friedman and Xu 2020). When compared to traditional nicotine replacement therapy, ENDS were found to be more effective and cost efficient. ENDS use is positively correlated with smoking abstinence and overall quit rates. The odds of success while using ENDS products to stop smoking are increased by using nicotine containing products vs. non-nicotine containing products, more frequent use of ENDS products, and peer support.

Overall, a review of the included literature reveals that ENDS use in general is less harmful than smoking combustible cigarettes and results in less dependency by the individual. Some current studies indicate that the health effects from ENDS use may be negligible, although further long term studies are needed. In terms of youth use liability, even if a small percentage of youth were to begin use of ENDS products, it is reasonable to assume (due to tendency factors) that if ENDS products were not available, these youth would resort to smoking combustible cigarettes. Therefore, along with ENDS youth prevention, the prevention of combustible cigarettes should also be examined by regulatory bodies to ensure a comprehensive plan that makes a clear distinction between health risks associated with ENDs use versus combusted cigarettes. Based on the available literature, there is great harm reduction to adult smokers who switch to ENDS use; therefore, when weighing the addition or reduction of harm to public health, ENDS use is a benefit to the population as a whole and White Cloud products should remain available for adult smokers in search of a less harmful alternative to combusted cigarettes.

And what was meant by “upon review of the available evidence” is that, yes, we researched and reviewed all of the available scientific studies on electronic cigarettes and included the full reports in our application to help make the case for White Cloud products (and vaping in general) as an acceptable alternative to smoking.

So You Want to Know About Our Target Market?

PMTA Target Market

The FDA’s recommended PMTA outline also included a section called “Target Market for Tobacco Product”. Despite the lack of guidance in the PMTA guidance, writing this part came easy, anyway, considering White Cloud has been in business for 12 years and we know our customers very well.

As mentioned before, we’ve been collecting testimonials and conducting customer surveys for years, so we decided to not only provide the FDA with a nice little summary of our “target market” (because we know how much they like those), but also went on to provide nearly 30 pages of customer insights.

Now, without further ado, here’s a look at how those survey responses made a great case for White Cloud:

The results of the latest survey help confirm what we have known for years: White Cloud products do not appeal to youth and mostly attract older adult smokers in search of an alternative to combusted cigarettes, which is exactly our intended market. The White Cloud customer base is mostly made up of adults in the 55-65 age bracket.

In terms of smoking and vaping habits, the majority of the survey respondents indicated they are former smokers who smoked at least a pack a day for more than 30 years. They also indicated that during that time, they made several attempts to quit smoking, including the use of FDA-approved NRTs. While some did report some success with the available NRTs, an overwhelming majority indicated the available NRTs did not assist them in successfully quitting smoking. When asked if they successfully switched to vaping (as in successfully quitting smoking with the use of ENDs) and how long it took, the majority reported successfully making the switch in a month or less, while approximately 8.8% indicated they did not completely switch to vaping. The survey results also indicate that the majority of respondents initiated ENDs use as a smoking cessation aid to help better their health, while only about 4% indicated they started vaping out of curiosity. Of those who continue to vape, the majority of respondents indicated they’ve been vaping for more than 4 years. While critics may view this as taking up one habit for another, it’s important to keep in mind that if they had not switched to vaping, they would have continued to smoke; therefore, ENDs serve as an effective alternative for adult smokers who have the intention of quitting smoking but still desire the effects of nicotine. When it comes to vaping cessation, the majority of the respondents who indicated they quit vaping reported they did so because they reached their goal of becoming nicotine-free, while others indicated they quit vaping due to higher costs association with taxes, such as Pennsylvania’s 40% wholesale tax on ENDs products and the misreporting of health risks by the media.

In terms of device preferences, the survey results show the importance of offering both rechargeable and disposable prefilled systems, especially for older adult smokers looking for a simple, out-of-the-box alternative to smoking and have no interest in using advanced ENDs products or open-tank systems. It also shows the importance of offering open-tank systems for customers who prefer the customization options and cost-savings compared to prefilled systems.

In terms of nicotine use and preferences, the results show the importance of allowing customers to customize their nicotine intake by offering a selection of varying nicotine strength options. Based on the survey responses, customers tend to opt for higher nicotine strengths upon initial use of White Cloud ENDs products and shift to lower strengths after regular use. We attribute these findings to smokers looking for an alternative that offers the most authentic smoking experience possible upon initiation, and gradually stepping down their nicotine intake as they become accustomed to vaping. Offering a nicotine-free option is also important in assisting adult smokers with a goal of becoming nicotine-free, and White Cloud is one of the few ENDs retailers to offer this option.

When it comes to flavored ENDs, our survey results should serve as evidence to help prove the importance of offering flavors other than tobacco and menthol. As indicated in the results, the majority of adult smokers gravitate towards the tobacco and menthol varieties upon ENDs initiation, as this gives them the most “authentic” smoking experience. It is well-known that smoking tobacco alters the senses, including taste and smell, and that total smoking cessation helps them return back to normal. Therefore, we attribute the shift in flavor preferences from tobacco and menthol varieties upon ENDs initiation to dessert- and fruity-type flavors to adult smokers rediscovering their senses (and their enjoyment of sweet and fruity flavors that lawmakers seem to believe should only appeal to kids). Some ENDs users have even reported using their sweet flavored ENDs as an after-dinner dessert option, which tastes much better than that after-dinner cigarette.

While a little more than half of the survey respondents reported they would switch to tobacco or menthol varieties if other flavors were no longer available, the rest indicated they would look for other alternatives, including going back to smoking. When presented with the possibility of ENDs being totally removed from the market, an overwhelming majority of respondents, 1,133 to be more specific, indicated they would return to smoking, while the rest indicated they would either opt for available nicotine delivery alternatives or quit nicotine altogether.

The results of the recent survey help confirm that White Cloud products are not only reaching the hands of the intended target market, but are also serving as an effective alternative and/or smoking cessation tool. If White Cloud-branded ENDs do not receive FDA approval, it’s safe to say that, based on the survey results, the majority of White Cloud’s current customers will return to smoking. We believe this survey, in addition to the White Cloud customer testimonials we’ve collected over the years (included in the following section, should be taken into consideration when determining whether or not White Cloud-branded ENDs are appropriate for public health.

And Now We Wait…

While the approval process may take months or even years, we’re proud to report that, while we wait, and wait, and wait, successfully submitting our application on time has allowed us to continue offering the smoking alternative our customers have relied on for more than a decade. White Cloud just celebrated its 12th anniversary on October 1st, and we’re confident our PMTA will allow us to continue celebrating many, many more.

white cloud disposable e-cigs

Find Your Puff Bar Alternative at White Cloud

July 23, 2020

If you’ve been to the Puff Bar website recently, then you’ve probably already seen this message:


Puff Bar has ceased all online sales & distribution in the U.S. until further notice.


The site doesn’t offer any explanation as to why, although you can enter your email to subscribe for updates. So, what happened to Puff Bar?

Why Puff Bar Ceased Online Sales and Distribution

Closed Sign

First, if you’re an adult and need to find a comparable alternative to Puff Bar like RIGHT NOW, then check out White Cloud’s Fling Disposables. Sure, they may not be as “sexy” in appearance (that’s not what they were designed for, anyway) but they won’t let you down, either (as in just completely disappearing from the market). Oh, and we also offer expedited shipping options, plus same day shipping for orders placed by 4 p.m., Monday – Friday!

Available in 3 different styles, 6 nicotine strengths and 20+ flavors, our disposable e-cigs have been customer favorites for over a decade. We also offer a range of rechargeable products to choose from, so be sure to check those out, too! You may just find your perfect rechargeable vape.

Now, if you’re like me and had no idea what Puff Bar is (until a few days ago) or are curious about what prompted the company to cease online sales and distribution, then keep reading.

What is Puff Bar?

puff bar brand


So, what is a Puff Bar, exactly? Well, I’m sure we’ve all heard of Juul by now, (unless you haven’t been on the Internet or watched the news in the last few years 😜 ).

Long story short – Puff Bar is an electronic cigarette (containing nicotine, not THC since we clearly need to differentiate between the two). It looks and works just like a Juul – except it’s disposable vs. rechargeable.

Juul, launched in 2015, became quite popular with its sleek design and high nicotine strength at 5% – yep, there was just one nicotine strength option (as mentioned before, White Cloud has 6, including nicotine-free vape options), It seems pretty silly to us to offer just one when more options are possible, unlike traditional cigarettes. (Have you ever seen a pack of cigarettes label how much nicotine is in a cigarette? Me neither.)

So fast forward to 2019, when Juul had officially (perhaps unintentionally) become the face of youth vaping and a suspected culprit behind the mysterious vaping-related lung illness (that was actually linked to black market THC vapes, by the way). Juul had already been under fire for its appeal to kids, so when the vaping illness emerged, lawmakers jumped on the chance to start enforcing flavor bans (which quickly went up in smoke).

This brought on even more legal trouble for Juul with teens and/or their families, as well as local and state governments, filing lawsuit after lawsuit.

By October of 2019, right around the time the vaping industry was anticipating the Trump administration’s flavor ban, Juul made the announcement that its flavored pods (such as mango, cucumber and creme brulee) were being discontinued, leaving just menthol and tobacco.

This may have opened the door for Puff Bar’s competing disposable products to move on in – but not for very long.

What Kind of Flavors and Nicotine Strengths Did Puff Bar Offer?

Until just a few days ago, Puff Bar disposables were available in 24 different flavors such as cool mint, watermelon and “O.M.G” (which was actually a clever abbreviation for their orange, mango and grapefruit blend but was too appealing to kids in the eyes of lawmakers).

Like Juul, Puff Bar used nicotine salts in its e-liquids and only offered the one strength – 5%. Now, White Cloud admittedly still offers one of the strongest nicotine strengths on the market. However, our products were specifically designed with adult smokers in mind, so we only recommend our 5.4% nicotine strength to the heaviest of smokers looking to make the switch to vaping.

Founded in 2008, White Cloud has also been a leader in the vaping industry, especially when it comes to preventing sales to minors (even before there were any laws). Unlike Puff Bar and even Juul, we’ve been here since the beginning – and we know our customers well.

So Where did Puff Bar Come From and Why is it Banned?

Why is Puff Bar Banned?

Where Puff Bar came from is a harder question to answer. The company’s origins are quite cloudy (pun intended), but “fake Puff Bars” apparently make it even more difficult to pinpoint the true origin of the disposable Juul look-a-like. (This story published by FairWarning may be the closest we get.)

What we do know for sure, just by looking at the company’s own website, is that Puff Bar was founded in Los Angeles in 2019

For those who are familiar with the FDA’s Deeming Regulations, you already know the problem. For those who aren’t, you may come across some warranted speculation for why Puff Bar would cease online sales and distribution. It could be:

  1. The company and/or its distributors got caught selling to minors and exhausted all warnings (as explained on the site’s #no2minors page).
  2. The company got caught “marketing to minors during the pandemic” – plenty of news articles on this one.
  3. The company couldn’t keep up with the legal fees for violating local laws.

While any one of these may have contributed to Puff Bar’s potentially temporary demise, it was that 2019 founding date that shut them down so quickly. That’s 3 years after the FDA regulations officially took effect in August of 2016.

The FDA’s final rule not only prohibited the sale of vaping products introduced to the market after August 8, 2016, but also prohibited new vaping products from entering the market without first submitting a premarket tobacco application (PMTA).

So, while Puff Bar’s marketing tactics initially caught the attention of lawmakers, it was the company’s founding date that prompted the immediate removal of Puff Bar products from the market.

According to the FDA, the company did not have the required authorization. In other words, Puff Bar was illegally sold from the start. Whether the company decides to follow the rules and submit the required PMTAs to keep their products on the market is another question.

In the meantime, if you’re in search of a reputable company to fulfill your vaping needs, then look no further than White Cloud.

Replacing Puff Bar with White Cloud

white cloud fling original

Are you ready to find your Puff Bar alternative from White Cloud? Let’s start with nicotine since White Cloud e-liquids are a bit different compared to Puff Bar (and you actually get to choose how much you want to consume).

As mentioned before, Puff Bar disposables were only available in 5% nicotine. Their e-liquids were also made with a different type of nicotine known as “nicotine salts” (just like Juul). When compared to what some have termed “freebase e-liquid nicotine” or simply “regular e-liquid nicotine”, nicotine salt e-liquids contain the same ingredients – with one exception: benzoic acid.

Both nic salts and regular e-liquids are made up of just a handful of ingredients: propylene glycol, vegetable glycerin, nicotine and flavoring extracts. The main difference is the addition of benzoic acid to nicotine salt e-liquids. This compound is added to deliver a smoother throat hit in higher concentrations.

The small difference in ingredients also offers two different vaping experiences. For example, the nicotine in salt e-liquids is absorbed faster compared to regular e-liquid, and regular e-liquid offers more flavor complexity and vapor production than nic salts. ( offers a very detailed explanation if you’d like to take a deeper dive.)

Related: Understanding Nicotine Measurements in E-Liquids

Nicotine Options From White Cloud

Now let’s take a look at the nicotine strength options at White Cloud:

white cloud nicotine strength chart

If you’re replacing Puff Bar, you may be tempted to go straight for the 5.4% considering you may have already become accustomed to vaping 5% nicotine, but we recommend starting a little lower and working your way up, if needed. Our 3.6% strength is usually a great place to start, especially for pack-a-day smokers. It offers just the right throat hit, flavor and vapor production – and if it’s not satisfying enough, you can always bump up to 5.4%.

Puff Bar Flavor Alternatives From White Cloud

Puff Bar Flavor Replacements

Okay, now let’s talk flavors. Just like Puff Bar (except still available 😜), White Cloud’s disposables are available in a variety of flavors – all made for adults. From 6 different tobacco flavors to 3 different menthol flavors to an array of fruity and dessert flavors, you’re bound to find a new favorite from White Cloud.

And if you decide to go the rechargeable route, you can even create your own flavor combination with the Cirrus Mini Tank Omni Kit. It comes with everything you need for rechargeable vaping, including a 30 ml bottle of White Cloud’s premium e-liquid in your choice of flavor and nicotine strength.

Just be sure to add a couple of other bottled flavors to mix with – and check out these summertime e-liquid mixes created and tested by the White Cloud team to help you get started.

Disposable Vape Options From White Cloud

fling disposables

Now let’s look at White Cloud’s disposable e-cig options to help you find an replacement for Puff Bar. Our Fling disposables come in 3 different styles – the Fling Wide, the Fling Wide Mini, and our Fling Originals. All 3 styles are available for purchase as singles or in multi-packs of 5, 10, 25 or 100 – the more you buy, the more you save (we also offer order subscription discounts and a rewards program, too).

In this case, though, we recommend starting out with a 5-pack to find your perfect Puff Bar replacement. This option allows you to try out 5 different flavors and nicotine strengths in one order (and save some money at the same time).

And if you’ve never ordered from White Cloud before, you’ll also receive a welcome discount via email when you create your account. Now let’s check out White Cloud’s Fling disposable e-cigs!

The Fling Wide

white cloud fling wide

White Cloud’s innovative disposable e-cigarette, the Fling Wide was designed to offer a convenient disposable vape that lasts for days. Filled with 3 ml of White Cloud’s premium e-liquid and powered by a high-capacity battery, the Fling Wide produces an impressive amount of satisfying vapor.

Shop Fling Wides

The Fling Wide Mini

white cloud fling wide mini

The Fling Wide’s mini-me, our Fling Wide Mini is for those looking for something a little smaller. Just like its big brother, this convenient little disposable delivers impressive vapor with a super easy draw, but in a smaller package.

Shop Fling Wide Minis

The Fling Original

white cloud fling original

One of White Cloud’s flagship products, Fling Originals have been satisfying vapers since 2008. Designed to look and feel like a traditional cigarette, this has been the go-to disposable for smokers looking to make the switch.

Shop Fling Originals

If you still need a little help deciding, feel free to reach out to our award-winning customer service team via phone, email or live chat. Our team members are super knowledgeable when it comes to the world of vaping, and they’re always happy to help!

10 Irresistible Flavored E-Liquid and Cocktail Combos

10 Irresistible Flavored Vape and Cocktail Combos

July 9, 2020

Ah, smoking and drinking — a duo as timeless as “singing and dancing,” “peanut butter and jelly,” or “Bieber and poor judgment.” Before most of us made the switch to e-cigarettes, the act of smoking went hand-in-hand with … well … whatever cocktail you chose. Which is a little limiting, when you really think about it.

Well, now it’s time to treat those rediscovered taste buds – you know what I mean if you’ve made the switch, amiright? – to some new “timeless duos” in the form of alcohol and nicotine (or nicotine-free, because we’ve got those too).

Vaping Mixology: Pairing Vape Flavors with Cocktails

With the flavorful world of vaping (for now), there is a wealth of flavor pairings just waiting to be enjoyed. So, we put the expert White Cloud staff — most of whom are avid vapers themselves — to work to find out what exciting new flavor combinations they’ve discovered, and which ones they can’t live without.

1. Atlantic Cut Tobacco with Hot Bourbon Apple Cider

Atlantic Cut Tobacco with Hot Bourbon Apple Cider

Ah Atlantic Cut, our sweet tobacco e-liquid flavor, proved to be a very popular suggestion – mostly due to its smooth, clean tobacco flavor. But, while most chose to pair Atlantic Cut with straight whiskeys (a perfectly acceptable and delicious suggestion) one team member took the concept further and paired it with a spirited bourbon/honey/cinnamon-based hot apple cider. Now that’s a mouthful (of deliciousness).

In this classically influenced combo, the sweet honey and hot cinnamon not only bring out the best in the bourbon, but also the apple and maple undertones of Atlantic Cut. If you’re planning on making your cider a “little Irish” this year, give this one a shot.

2. Menthol with a Berry Mojito

Menthol with a Berry Mojito

Just a foreword about this one: we’re headquartered in Florida. In other words, we sweat our fannies off for more than half the year. This means we have to find creative ways to stay cool during those scorching hot summer days.

Enter our menthol flavor paired with a berry mojito and you’ve got something berry refreshing (pun intended). This cool pair goes so well together the only way to describe it is “aaaah”.

To make a berry mojito, grab a tall glass and add about 8 fresh mint leaves, an ounce of simple syrup, some blackberries, blueberries and raspberries, and the juice of one lime. Muddle them all together, then fill with ice and add an ounce and a half of rum and a splash of lemon-lime soda. Sip in between puffs of our Menthol flavor and forget all about that heat index reaching three digits.

3. Espresso with Amaretto Liqueur

Espresso with Amaretto Liqueur

Espresso, our coffee flavored e-liquid, has a strong and loyal customer base – and with good reason. When we first created the flavor, we wanted to not only reunite nicotine and caffeine, but also satisfy the coffee aficionados that populate our offices (we’ve gone through 5 Keurig machines in the last 5 years – no lie).

Much like good Italian coffee, our Espresso seemed to pair best with similarly complex flavors — most notably, those found in a high-quality amaretto liqueur. While we’re not partial to any one specific brand, be sure to choose one that contains strong almond and fruit notes, along with hints of spice to counter the robust coffee vape.

If amaretto isn’t your cup of…spirits, then try pairing it with some Irish cream over ice or with a neat brandy. Hazelnut liqueur is also a good choice, or you can just go for some good ole bourbon.

And for a deliciously divine duo, add about an ounce of Patron XO Cafe Dark to a glass and top it off with half an ounce of Irish cream to create a “baby Guinness” – you’ll thank us later.

Related: Nicotine vs. Caffeine: They’re More Alike Than You Think

4. Cin with The Devil’s Advocate

Cin with The Devil’s Advocate

Ah, Cin and The Devil’s Advocate – sounds like the perfect pair, doesn’t it? Apple cinnamon-flavored anything is indeed a tasty treat, but an apple cinnamon-flavored cocktail paired with our fiery cinnamon e-liquid flavor known as Cin? Even better.

Aside from vape flavors, we’ve seen a lot of cinnamon-flavored items pop up in the market, including the cinnamon-flavored whisky known as Fireball. When you add that with equal parts Spiced Rum, Apple Schnapps and Lemon-Lime soda, you get “The Devil’s Advocate”, and when you take a sip followed by a puff of Cin, you’ll see why they were meant for each other.

More than any other combination on this list, it’s imperative that you enjoy these flavors in tandem, so be sure you’re in an environment that welcomes vapers. The effect just won’t be the same if you have to keep pausing for “smoke” breaks.

5. Zero K with a White Russian

Zero K with a White Russian

Over the years, we’ve noticed a resurgence in the number of heavy and rich, cream-based cocktails being served at bars (which is even more notable when you consider we’re based on the Gulf Coast of Florida). So, being the thorough social scientists we are, our team unanimously volunteered to revisit these drinks … in the name of research, of course.

White Russians – typically made from vodka, coffee liqueur and cream – are fairly uniform, flavor-wise. But, when counter-balanced with the sharp minty bite of our peppermint e-liquid flavor known as Zero K, the richness is quickly cut, making for a combination that isn’t common, but completely “works.”

By taking a few long puffs of Zero K, you brighten the thick and heavy flavor profile of the cocktail, while the peppermint takes on almost candy-like notes in parallel. Plus, doing so effectively cleanses your palate with each inhale, so neither your drink nor your vape ever become boring.

6. Cherry Black with a Spiked Root Beer Float

Cherry Black with a Spiked Root Beer Float

🎶 …Happy days are here to stay…🎶

Yeah, that’s the song we got stuck in our heads when we matched this seriously compatible couple. A White Cloud favorite, Cherry Black is our sweet and robust pipe tobacco flavor that can be enjoyed without a pipe, of course! It delivers the classic taste of flue-cured pipe tobacco with just a hint of cherry for a subtly sweet vaping experience.

To turn any day into a happy day, just grab a glass and add a shot (or two or three, we won’t judge) of vanilla vodka or rum, two to three scoops of vanilla ice cream (or more, again we won’t judge), and your favorite root beer, and enjoy some Cherry Black puffs between sips for the perfect marriage of bold and sweet.

7. Mango Tango with Mango Tango

Mango Tango with Mango Tango

How about a dance for a dance with this dynamic duo? We’re talking about our Mango Tango e-liquid with a Mango Tango cocktail. This combo is so perfect for each other, they even have the same name.

Now, we must say we created our authentic mango flavor long before another vape company came along (we don’t have to mention any names) and got caught selling to kids (thus nearly ruining flavored vaping for adults). Like all of our flavors, Mango Tango was created for adults, and we take our age verification process very seriously to ensure those are the only hands our products reach.

Now that we got that out of the way, let’s dance! Grab a glass with ice and add about an ounce of mango rum, 2 ounces of blue curacao, about 5 ounces of pineapple juice and garnish with a pineapple slice and a cherry (if desired). Pair it with our Mango Tango and watch feel those taste buds dance!

8. Vanilla with a Chocolate Martini

Vanilla with a Chocolate Martini

Enjoy the classics with this sweet, timeless duo. When finding the perfect soulmate for our vanilla flavored e-liquid our taste buds instinctively led us to chocolate. Vanilla and chocolate go together like peanut butter and jelly, only so much tastier!

Created to deliver the smooth flavor of vanilla bean, our vanilla e-cig flavor is dessert in a puff – and when you pair it with a decadent chocolate martini, you’ll feel like the classiest person in the room.

Just grab a cocktail shaker and add some ice with 2 ounces of vanilla vodka and an ounce and a half of chocolate liqueur, shake it up and strain into a martini glass. Take a sip, then a puff of vanilla and enjoy the sweet blend of these classic flavors.

For an extra special treat, try lining the rim of the glass with some powdered cocoa and adding some cherries. Mmm.

9. Muscat Blanc with a Cosmopolitan

Muscat Blanc with a Cosmopolitan

We created our Muscat Blanc flavor for the wine lovers out there (and us 🥂) – and we really think we hit the spot! The white grape flavor really stands out, and we swear we can feel those delightful bubbles of sparkling wine dancing on our tongues.

With such a classy flavor, we felt it deserved an equally classy cocktail, so we went for the cosmopolitan – and it did not disappoint! The two flavor profiles offer the perfect balance of sweet and tart – kinda like a woman, which makes this the perfect pair for a girls’ night out!

If you’ve never made a cosmopolitan, just add some ice to a shaker then pour in an ounce of vodka, half an ounce of triple sec, half an ounce of lime juice and half an ounce of cranberry juice. Take a sip and a puff of some Muscat Blanc and instantly feel fabulously modern.

10. Cavendish with an Old Fashioned

Cavendish with an Old Fashioned

Okay, so we didn’t have to get too creative with this one. Instead, we went for what we like to call an “old-fashioned couple”.
Known for its robust and aromatic flavor, cavendish is a form of pipe tobacco that has been enjoyed for centuries – dating as far back as the 1500s. Our modern-day version of Cavendish recreates the sweet and complex tones of the original, but without the pipe or smoke.

When thinking about what would go best with a modern-day classic, we decided to pair it with something, well…old – the old fashioned, that is. Both offer sweet and complex flavors that compliment each other perfectly.

To make an old fashioned, you just need a teaspoon or two of simple syrup, 3 dashes of bitters, 2 ounces of bourbon or whiskey, an orange peel and a cherry. Stir it together in a glass with a couple of large ice cubes, then take a sip and a puff to enjoy this old fashioned couple.

Bonus Combos: 3 More Flavor Duos to Try

Yeah, we couldn’t stop at 10 – and not because we’re lushes or anything 😜 – there are just too many vape/cocktail flavor duos to be discovered! So here are just a few more that just had to make the list.

Chocolate with Pinot Noir

Chocolate with Pinot Noir

Most everyone who tries our chocolate flavored e-liquid agrees they are pleasantly surprised by the deep cocoa notes. Rather than producing a sticky, candy-like chocolate taste profile (we’re all adults here), White Cloud flavor creators opted for a richer, dark chocolate experience with just a hint of bitterness, not unlike a high-end hot cocoa or strong cacao chocolate bar.

It’s not for everyone, admittedly. But, those who enjoy this flavor were nearly unanimous in thinking it pairs well with deep, rich red wines; most commonly, a good pinot noir. Just as chocolate-covered strawberries remain a popular indulgence the world around, a few puffs of our Chocolate not only pairs well with bold reds, but significantly enhances the deep red fruit flavors of the wines we sampled.

Whether your wine is built upon black cherries, raspberries, or even currants, you’ll likely find our complex Chocolate e-liquid flavor adds some dessert decadence to your regular glass of red.

Copper Kettle with Poison Apple

Copper Kettle with Poison Apple

Ah Copper Kettle – our controversial caramel vape flavor. Nailing down the complex profile of caramel to create a tasty e-cig flavor was a tough challenge. We were well-aware that other vape companies were already offering this flavor, but we were also well-aware that they were using a potentially dangerous ingredient.

We’re very proud and happy to say that we did nail down that caramel profile in our Copper Kettle flavor (and gave it a name only adults would get) – and we created it without that dangerous (when inhaled) ingredient known as diacetyl.

Now that you can rest assured there’s no dangerous chemicals in your Copper Kettle vape (unlike tobacco cigarettes), you can have no qualms about pairing it with a “Poison Apple” cocktail. Just grab a glass and add equal parts of vodka, Grand Marnier and apple cider to enjoy the sinfully sweet and irresistibly delicious taste of caramel apple – without breaking your teeth.

What a Melon with Gin and Tonic

What a Melon with Gin and Tonic

Another simple duo with some seriously refreshing flavor, our What a Melon flavor paired with gin and tonic makes for a great date to a picnic (even if you’re sitting at your desk).

When creating this summertime e-cig flavor, we wanted to capture the true taste of watermelon – without the seeds. No fake candy watermelon taste here – What a Melon is packed with so much flavor, it will leave you wondering how we managed to fit a huge watermelon into a tiny bottle. Oh and please note, no watermelons were harmed in the making of this flavor—except for two, but they received a proper memorial. We promise.

To really bring out that watermelon flavor, just grab a glass with ice and add 2 ounces of gin, 4 ounces of tonic water and a lime wedge and sip between each puff. Aaaaah, that’s the stuff.

A Final Word

When talking with our team, we received a metric ton of flavor pairing suggestions, so this list is FAR from complete (even with the bonuses). But hopefully it has a little something for everyone, from our wine drinkers to our tequila lovers. Now go forth and enjoy some vaping and drinking like the adult you are🥂

Related: The Most Satisfying Summertime E-Liquid Mixes